Marketing: Power Transfer Strategy and Creating Loyal Customers

In the current era, marketing has evolved beyond the simple process of selling to become a strategic and dynamic approach, a vital factor in business success. The main objective of marketing is to create value for customers and consequently transfer decision-making power gradually from customer to seller, ensuring customer needs are met in the best possible way. This article examines in depth the principles, objectives, and strategies of marketing, particularly in converting non-customers to customers. Through careful analysis of the distinctions between sales and marketing, strategic, competitive, and operational marketing objectives, and providing evidence-based practical solutions, this article helps businesses optimize their marketing strategies and achieve sustainable success through deeper understanding of consumer behavior and market dynamics.